Shift Marketing Communications announces the hiring of Caleb Hyatt as videographer. A recent graduate of Anderson University, Hyatt will be responsible for filming and editing short-format B2B videos that are published to client websites, social media channels, email outreach and lead generation programs.
Shift also promoted Haley Bennett to the position of Account Director. Bennett, who joined the agency in 2016, is responsible for managing client relationships and serves as the primary point of contact for new projects, content programs, ROI analytics and client satisfaction.
“Caleb brings a fresh style to our video work, both in his fluid filming technique and his polished editing work,” said Shift president Mike Harrison. “This plays extremely well for our client base, most of which are high-tech, engineering companies.”
Since adding video production as an in-house service in 2010, Shift has produced more short-format videos than any studio or marketing agency in the Greenville market. Total penetration of videos produced by the agency now exceeds 100,000 views.