Crawford Strategy, a full-service strategic marketing, brand development, digital and public relations firm, reaffirms its commitment to business development with the addition of Allison Mertens as Senior Vice President of Corporate Growth. Mertens will join the senior management team and will be involved in all aspects of the company, but specifically will be a key driver of the momentum and growth of the Company.
“Crawford has grown from a small team of three in 2010, focused primarily on public relations, to a full-service agency that provides a creative blend of marketing strategy and execution to bear for our clients,” said Marion Crawford, president and CEO of Crawford Strategy. “As we continue to grow, Allison’s energy and drive, along with her depth of experience and industry knowledge will give us a competitive edge in the marketplace.”
Mertens brings 25 years of marketing and branding expertise along with experience in agency management. Mertens joins Crawford Strategy from Infinity Marketing where as Director of Business Services, she oversaw the expansion of the agency for five years. Her varied background includes market research, political advertising, as well as B2C and B2B marketing and advertising positions. She also served as Director of Marketing and Communications for what is now Windstream Communications. Additionally, she spent several years in Washington, D.C. and New York City where she worked for a world-wide management consulting firm.
“It’s an exciting time to join Crawford Strategy because this team has incredible growth potential,” said Mertens. “The strength of the business that Marion has created with the momentum we’re seeing in this market puts us on an upward trajectory. I am pleased to work with such a remarkable group of people.”
Mertens has been deeply involved in the Greenville community throughout her career, serving as a former board member of the Greenville Professional Women’s Forum, a Sustainer Advisor for the Junior League and an Alumni Regional Representative for Williams College and Christ Church Episcopal School. Mertens is also the former board chair of the Carolinas Chapter of the MS Society, a graduate of Leadership Greenville and a recipient of Greenville’s Best and Brightest award.
About Crawford Strategy, LLC
Crawford Strategy is a full-service marketing and public relations agency in Greenville, S.C. With 24 employees, the agency provides a full complement of services, including marketing, branding, public relations and digital media. Crawford Strategy is known for providing exceptional project execution, highly responsive customer service and significant award-winning results for its clients. Crawford has expertise in healthcare, finance, education and destination marketing. For more information, please visit our website at https://crawfordstrategy.com/.